Yesterday I went to something called , a.k.a. #GenBeauty SF, a beauty/makeup/skin care convention for product pros and part-time makeup luvuhs. It was sponsored by , Michelle Phan’s subscription box company.
There were booths staffed by the bigger brands, like MAC and Benefit, but there were also some cool up-and-coming lines, and here are three — one hair care, one skin care and a makeup line — to keep on your radar.
Eva NYC
Who they are: is an affordable, cruelty-free hair care and hair styling tool brand from Brooklyn, New Yorrrrrk! They’ve been around since 2012, but they’re expanding, and they’re all about good prices on professional-caliber products with pizzazz.
There’s lots of pink in their packaging to target all the girly girls out there (like moi!).
You know I’m a sucker for cute pink bottles. 🙂 These remind me a little of Soap & Glory…but less cheeky.
Where to find them: , Costco, CVS, Urban Outfitters and Anthropologie, although I haven’t seem them at some of those places lately, so I think they may only be carried at select locations for now.