I love that I can walk around nowadays with messy hair that looks like I just woke up, but have it be, like, a legit hairstyle (Dear Beauty Goddesses, please don’t let this trend go away!). Texturizing sprays (or naps on the couch) are the typical way to get this lived-in look, where you’ve got clumps of hair sticking together and tussled waves like you just emerged from a wind tunnel, and there are lots of good ones out there, but now there’s a new way to get the same look by going down a different path, and it’s from OUAI (you’ve probably seen them all over the ‘gram).
It does everything a texturizing spray does — you know, roughing up the hair, upping volume, keeping the curl pattern — but in some ways, it does them so much better. I really like the “piece-y” effect I get from this foam.
The foam gathers up more strands and clumps them together into chunkier pieces than the sprays I’ve used, which makes my hair more visually interesting, a.k.a. messier. LOL! I also like that it roughs up the strands just a touch, like you took a 10-minute cat nap at your desk at work (hey, no judgement), but not like you got caught in a tornado.
Now, OUAI products generally have strong fragrances, and when I put this in my hair in the morning, I smell it all day long. It’s SUPER strong and gets up in your business like that one Auntie at Filipino parties who’s all, “Why aren’t you married to your boyfriend yet? Why don’t you have kids? Aren’t your parents sad they don’t have grandchildren yet?” It smells exactly like OUAI’s shampoo and conditioner or a Byredo white floral with honeysuckle, jasmine, lily of the valley, and some white musk thrown in there for schmexiness.