Unless, as a child, your ears were fed a steady diet of cheesy ’80s pop music, you probably won’t think of Huey Lewis and the News when you open the new ($19.99).
But since I was THAT KID, that song creeps into my mind when I think about this palette.
“Try to think of other things, Karen,” I tell myself, “like how these mineral eyeshadows are cruelty-free, or how they’re infused with coconut water.”
But nooooo, all I can do is think about Back the Future…
So, Pacifica. Remember when they were just about bath products? Over the past few years they’ve moved further into the makeup space with color products for eyes, faces, lips and cheeks. Their focus is natural makeup — products made with vegan ingredients that are also cruelty free.
New for summer, the Power of Love Eyeshadow Palette is available exclusively at Target stores for $19.99. Inside the cardboard packaging, which is recyclable and printed with soy ink, in case you were wondering, are 10 powder eyeshadows, eight of them shimmers of varying levels of shine, and a couple of mattes. The shades are mostly neutrals, but there are a handful of accent colors as well. Most of the shadows are moderately pigmented, but a few are quite sheer.