With tons of luxury fashion brands already in the beauty market, H&M is mixing it up with their own huge and affordable makeup line — . It’s available online and in certain stores, but shopping at H&M is like a retail black hole… What did I come here looking for?? When did it get so dark outside?? The Beauty Line is no different. There are hundreds of products to look through! Luckily enough, I have an eyeshadow palette, blush, and lipstick to try out and share for you.