In partnering with Ulta Beauty, I’ve received product samples and/or compensation for my time and effort in creating this post. All thoughts and opinions are my own. #sponsored @ultabeauty
My thirtieth birthday heralded some pretty big life changes. Like, I met my kitty soulmate (hey, that’s a huge deal, OK?), took the plunge to pursue my lifelong dream of freelance writing (this was shortly before I started the blog), and I finally got hitched to El Hub (we’d been dating a while).
Big things also started happening in my beauty-related life. For instance, my skin underwent some [email protected] changes. After years of oily skin, my epidermis turned combination oily-dry, and then there was that awful period of hormonal acne along my jawline and chin.
Oh, and my hair didn’t make it through unscathed. Two words: the grays.
They’d been around since I was a teenager — a few occasional gray hairs tucked away, usually on the back of my head (everyone in my family goes gray early) — but around the time I turned 30, all hell broke loose. I started seeing gray hairs where I’d never seen them before, like around my bangs and on the top of my head. Suddenly, going to the salon for a touch of color stopped being something I did just for fun when I got restless or felt like a change. It became part of regular maintenance, like going to the dentist.
And that’s not all. I also started noticing changes in the texture of my hair. “What are these random wiry Chinese noodle-like strands coming out of my head?”
Oh, that’s my hurr!
Turns out I wasn’t alone in this. Many women (and dudes) experience changes in their hair around the age of 30. It’s something that the products in Living Proof’s new Timeless collection are designed to address. They’re made to help hair cope with the age-related changes that often happen to your hair in your 30s and up, protecting it from breakage, while keeping hair looking voluminous, shiny, smooth and rich in color.
The new four-piece Living Proof Timeless line is available now exclusively at Ulta Beauty and includes the Timeless Pre-Shampoo Treatment ($26), Timeless Shampoo ($28), Timeless Conditioner ($28) and Timeless Plumping Mousse ($28).
All of them are sulfate-free, silicone-free and color safe, and they also contain UV protectors to extend the life of your hair color and protect your hair against damage from heat styling and the sun.
They’re all designed to work together as part of the system…but, of course, you can cherry pick and just use your faves. I’ve been using the whole kit and caboodle for maximum effect, and it’s been about about two weeks. So far, my long, color-treated hair is feelin’ it.
My favorite member of the Timeless fam has to be the Pre-Shampoo Treatment. I was a little wary of it at first because I’d never used a pre-shampoo treatment before and didn’t know what to expect. Mostly, I thought it would be an unnecessary step, but yeah, now that I’ve used this one, I see the point.
Have you ever used a pre-shampoo before? Basically, they’re moisturizing treatments, like hair masks, oils and butters, that you apply to your hair while it’s wet or dry before you hop into the bath or shower to shampoo and/or condition. The extra step adds shine, and it’s also supposed to make the Timeless shampoo and conditioner work better.
I apply it to my hair while it’s dry, from the roots to the ends, and let it sit and absorb for five minutes (or longer, if I want). Then I follow that up with the Timeless Shampoo and Conditioner.
I definitely notice my hair feeling softer and smoother when I use the Pre-Shampoo. It’s easier to run my fingers through my hair without running into knots, so I think it’s also reducing breakage.
And my hair color friggin’ loves the Timeless Shampoo and Conditioner.
I recently got my color re-done (ah…fresh, dark chocolatey brown roots!), and ya know how it is when you first get your hair colored? — how after that first shampoo and conditioning at home, most of the color ends up going down the drain after you rinse?
Very little of that happens when I use Timeless Shampoo and Conditioner. I also totally appreciate that the products contain heat protection and UV filters, too, because I got a stern lecture from my stylist not long ago about incorporating products into my routine that do those both of those things.
And then there’s the Timeless Plumping Mousse…
It specializes in hair density, which, I just learned from the Interwebz, is the number of hairs you have within a square inch of your scalp. As we age, the number of hairs per square inch usually declines, so to make up for that loss, the Plumping Mousse volumizes the hairs you currently have.
First time I used it, it was “Helloooooo, lovely lift!” The difference was immediately noticeable. I got more volume in places where I don’t usually have much, like around my roots and the mid-shaft of my hair.
I use the Plumping Mousse on wet hair, right after I get out of the shower and towel dry. I apply it from the roots to the ends, concentrating most of the product on my roots and the mid-shaft, and then I blow dry my hair until it’s about halfway dry, before letting it air dry the rest of the way. Then I use a large-barrel curling iron to curl the ends.
And that’s that.
Yup, my hair and I are digging this collection!
If you’re interested, you can find the Living Proof Timeless line now exclusively at Ulta Beauty.
Your friendly neighborhood beauty addict,
P.S. I actually prepped this post the week before Connor Claire’s arrival, so right now? Yeah…my hair does not look like this right now, haha. Right now it’s…to put it mildly, not this good.