Yesterday I went to something called , a.k.a. #GenBeauty SF, a beauty/makeup/skin care convention for product pros and part-time makeup luvuhs. It was sponsored by , Michelle Phan’s subscription box company.
There were booths staffed by the bigger brands, like MAC and Benefit, but there were also some cool up-and-coming lines, and here are three — one hair care, one skin care and a makeup line — to keep on your radar.
Who they are: is an affordable, cruelty-free hair care and hair styling tool brand from Brooklyn, New Yorrrrrk! They’ve been around since 2012, but they’re expanding, and they’re all about good prices on professional-caliber products with pizzazz.
There’s lots of pink in their packaging to target all the girly girls out there (like moi!).
You know I’m a sucker for cute pink bottles. 🙂 These remind me a little of Soap & Glory…but less cheeky.
Where to find them: , Costco, CVS, Urban Outfitters and Anthropologie, although I haven’t seem them at some of those places lately, so I think they may only be carried at select locations for now.
What to try: Their is a bestseller of theirs. It’s known for leaving behind absolutely no residue, not even on the darkest strands.
Their hardcore fans also love the ; and their all-purpose primer, which detangles, nourishes, strengthens, softens, cuts drying time, adds shine, reduces frizz and protects against thermal, environmental and UV damage.
Their deep-conditioning is also a big seller.
Who they are: is a budget-friendly Korean beauty and skin care line from New York, and they have a wide range of skin care products available on their website — cleansers, creams, the whole kit-and-caboodle.
Their super fans love their super-affordable masks, which range from $3-5 per packet. Everything in the line is paraben-free, and they love hyaluronic acid.
Where to find them: , , and .
What to try: The bestselling product right now is their for brightening and smoothing skin, but I’m REALLY curious about their moisturizing , which has salmon egg extract (!) and, yes, milk from actual donkeys (why donkeys?!).
I’m also interested in — but kinda grossed out by! — their .
Who they are: European brand has a full-featured line of vegan, cruelty- and paraben-free makeup now available in the US as of 2016, and they’re all about affordable luxe.
Prices range from to .
Their colors tend toward wearable and natural-looking, so nothing outrageously cray or cutting edge (think Bobbi Brown), but there are some pretty deep purples and blues among the eyeshadows for gals who like to play.
Where to find them: They’re currently available online only at and through the .
What to try: Their are their current bestsellers, and they have a silky texture and a luminous finish.
Your friendly neighborhood beauty addict,